Crack A/B Testing Interviews

1. Where & What to A/B Test?

1) Website Experience 2) Paid Search 3) Mobile App 4) Social Media Content Design 5) Email & Push Notifications 6) Marketing Campaigns


How would you design this experiment?

2. How do you interpret the result?

1. What if the result is not significant?

Study Guild to Dive Deeper


[1] Georgiev, G. Z. (2019). Statistical Methods in Online A/B Testing: Statistics for data-driven business decisions and risk management in e-commerce (1st ed.). Independently published.



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Sean Zhang

Sean Zhang

Data Science | Machine Learning| Data Engineer